THE TUNNEL

Event Series

The Challenge

10 STAR was engaged to create a month-long urban experiential marketing installation located in the heart of Toronto’s Art & Design District.

The Solution

During the 30-day experiential marketing pop-up, guests enjoyed an immersive experience through a balance of technology and organic elements. When guests arrived at The Tunnel, they passed through a giant LED video archway which led them into a garden oasis complete with video orbs, live trees and plants, wall art, and painted couches that were created by local artists in the Toronto area. Our 10 STAR brand ambassadors were also on-site to educate and answer any questions that people may have had about our client’s new products. The brand activation housed our 10 STAR Loki Box which is a custom tour-ready popup activation platform that’s also used for the music festival season throughout western Canada. The award-winning platform served as the home base for the product program and point of sale locale.

The Outcome

The Tunnel’s experiential marketing campaign created fantastic buzz and curiosity for passersby at the Queen Street location during the month-long brand activation.