SKOOKUM

Festival Activation

Located in Vancouver’s Stanley Park, Skookum Festival was an eclectic mix of contemporary music, live art, sculpture, and vibrant installations while taking in the energetic atmosphere of the west coast.  

The Challenge

10 STAR was engaged by one of our global clients to execute a brand awareness campaign to educate consumers on their products at a unique destination.

The Solution

To execute this experiential marketing campaign, 10 STAR used a multipurpose promobile to create a unique experience at Skookum and in doing so, became the first brand activation agency in B.C. to use a promobile platform at an event activation.  The installation housed a rooftop viewing area complete with a private bar, a 40 foot LED video wall, a photo booth, an infused water station, a chill-out all ages oasis lounge, and professional brand ambassadors on-site providing educational information on the client’s products. 

The Outcome

 Overall the activation was a huge success for the client’s brand awareness and the promobile itself was the primary destination for festival attendees with over 4700 visitors over the 3 day music festival.