Event Production
The Hearn
Asked to innovate, we answered that call and created a unique nightlife industry event in Toronto. The Hearn, a decommissioned power station, became our venue canvas. With innovative features and top entertainment, we captivated many of Toronto’s top industry insiders.
The
Challenge
When a national client approached the 10 STAR team with the challenge of creating a one-of-a-kind nightlife industry event in Toronto, we eagerly accepted. Our goal was to truly captivate and engage industry insiders by taking them somewhere entirely new…and we made that happen.
The
Solution
The Hearn, a decommissioned power station in Toronto’s Port Lands, served as the centerpiece of a 6-month project collaboration between 10 STAR and our client. Over a five-day on-site build, we transformed the space into a 97,500 square foot branded venue for leading entertainment professionals. Within the venue, we integrated 350 liquid shipping totes, connected to a central soundboard for music and visual effects, digital graffiti canvases, LED hallways leading to secret rooms, and education centers for guests to learn more about our client’s offerings. The event featured incredible entertainment, including a performance by the International DJ duo Dzeko and Torres.
The
Result
The client was thrilled! In the heart of Toronto, a crowd of over 2000 industry professionals were swept away on a thrilling journey, immersed in an exceptional evening filled with enlightening product education and sensational entertainment.