Red Bull Joyride

Red Bull

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Red Bull Joyride

Marking a decade of partnership, we created an epic after-party for Red Bull’s Joyride Anniversary. The Whistler Convention Centre turned into a vibrant Vegas-style extravaganza, featuring interactive experiences and electrifying performances.

The
challenge

Red Bull enlisted our team to produce a legendary after-party for their 10 YEAR Joyride Anniversary extravaganza, celebrating a decade of partnership with the Crankworx World Mountain Bike Tour. Our goal? Create a party to be cohesive with the mountain bike event to encompass and match the thrill, energy, and passion of Joyride.

The
Solution

Excited to create an electrifying atmosphere, we turned the Whistler Convention Centre into a Vegas-style warehouse party. Attendees engaged with various touchpoints, including a custom upside-down Joyride hero wall, a 360-degree camera zone, and stationary blender bikes for interactive drink mixing. Plus, former Red Bull 3Style World Champion DJ Headspin and show headliner Aminé mesmerized the crowd, ensuring an unforgettable night filled with music and entertainment.

The
Result

Red Bull was thrilled with the production and execution of the Joyride after-party, impressed by the guest experience. With over 2000 guests in attendance, our event reached over 100,000 people through social media and garnered over 5000 engagements, making it a resounding success.