Formula 1 Miami

Formula 1 Miami

^{Event Production}

Formula 1 Miami

At Miami’s debut Formula 1 race, we ignited consumer excitement for our client’s brand. Leveraging venue connections, we orchestrated creativity, secured prime assets, and integrated permanent features, ensuring long-term brand visibility.

The
Challenge

We jumped into action at the debut Formula 1 race in Miami, Florida. Our goal? To shine a spotlight and ramp up brand awareness and spark consumer excitement for our client’s brand.

The
Solution

To meet heightened expectations, we harnessed our Miami venue connections – The Wharf and DAER Nightclub. We led the project, orchestrating creativity, brand engagement, and supplier management

Securing venue partnerships was crucial for the event’s success, enabling complete brand immersion during the race weekend. Negotiations secured prime placement for standout assets: an “Undefeated” McLaren Supercar, a bespoke McLaren Mega Helmet DJ booth, and branded photo activations, enhancing the event’s atmosphere and engagement

Additionally, at DEAR, we seamlessly integrated permanent branded features for sustained brand visibility post-event. These features encompass branded cabanas, a Videri digital collage wall, and custom display bars, enriching the venue experience and solidifying brand recognition.

The
Result

The numbers speak volumes: 1200 product devices sold, over 2500 consumer engagements, and more than 3 million social impressions, underscoring the success of our campaign in reaching and engaging our target audience.