Calgary Stampede
Event Production
Calgary Stampede
During the Calgary Stampede, 10 STAR crafted an exclusive VIP experience at the Badlands Music Festival. Our incredible VIV lounge allowed guests to enrich their festival vibe through our client’s brand.
The
Challenge
Each year, the Calgary Stampede enchants crowds with its thrilling rodeo events, musical performances, and cultural festivities. Withing this excitement, 10 STAR tackled an ambitious task: to create an unmatched VIP experience at the Badlands Music Festival.
The
Solution
Our exclusive VIV lounge offered an unforgettable brand experience, providing guests with prime access to a 65-foot VIP viewing deck with panoramic views, a private rooftop bar for quick drink access, plus 2 20-foot shipping containers that respectively housed an iconic swing installation for capturing festival memories, and airbrush body art for a creative, expressive touch. Additionally, our exciting custom slide invited adventurers to engage in an exclusive thrill ride, enhancing the overall experience.
The
Result
Our VIV Lounge exceeded expectations, going beyond mere numbers to achieve over 10,000 consumer signups, 15,000 user-generated content pieces, 20,000 social interactions, and over 1,000,000 brand impressions, highlighting its significant impact.
GALLERY
Calgary Stampede
Cabana Pool Bar
Formula 1 Miami
Asahi Super Dry Landing
Marriott Bonvoy Treetop
Ryde Canada
The Dirty Rabbit
The Hangar
The Hearn
The Dome
Red Bull Joyride
