Asahi Super Dry Landing

Asahi Landing

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Asahi Super Dry Landing

Looking to stand out at Vancouver Whitecaps games, Asahi turned to us. The Asahi Super Dry Landing delivers an unparalleled pitch-side experience like no other in Major League Soccer.

The
Challenge

Asahi aimed to attract sports fans, boost its brand image, and connect its technology with its identity for more visibility and sales at Vancouver Whitecaps home games at B.C. Place Stadium.

The
Solution

To tackle these challenges, we devised a complete solution for our client to elevate the experience with the Asahi Super Dry Landing. This included 200 x 12-foot branded turf, a custom 120-foot backdrop enhancing the brand’s presence, and 2 private custom bars—one featuring an Asahi Super Dry auto-pour tower. Additionally, co-branded fence ledges, lanyards, and wristbands were incorporated to further enhance brand visibility and engagement. Game day guest credentials also added an individualized touch, making attendees feel exclusive and valued.

The
Result

The Asahi Landing offers guests a premium pitch-side view and produces one of the most unique experiences in Major League Soccer. Through our clever strategy, the Asahi Super Dry Landing blends innovation, imagination, and audience engagement to achieve its objectives. Hosting over 2000 soccer fans, it significantly elevated the Asahi Super Dry brand and contributed to increased product sales.